modern creative marketing

Silent influencers: The game-changers of modern creative marketing

Suchana Sarkar, Chief Brand Officer, Makani Creatives, writes that silent influencers are often referred to as theSuchana Sarkar, Chief Brand Officer, Makani Creatives, writes that silent influencers are often referred to as the "SME cultivator." Standing for Subject Matter Expert, they assemble a diverse group of professionals to share insights and experiences, led by an interviewer who remains notably silent