Objective to sell kills a branded content

'Objective to sell' kills branded content, says Sai Narayan of Policybazaar

Narayan, Associate Director and Head of Marketing, Policybazaar and Paisabazaar, along with Shamik Ghosh, Head, Content and Communications, Paisabazaar, spoke exclusively with BuzzInContent.com about the group's content marketing strategy and how to create a good piece of content