OTT players

Branded content takes centre-stage in OTT players' game plan

While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time

By Akansha Srivastava

Mar 15, 2022 11:45 IST logo

7 Min read

Insight

How brands can make the most from OTT game as content consumption rises

By Payal Shah Karwa

Aug 20, 2020 09:59 IST logo

4 Min read

Insight

TV channels step on the pedal in branded content race

By Akansha Srivastava

Apr 09, 2019 13:00 IST logo

3 Min read