Parle-Cola

Can Shunya FIZZ bring back the ‘cool' quotient to fizzy drinks?

Hamsini Shivakumar and Naheed Akhtar of Leapfrog Strategy Consulting, decode if Naturedge Beverages' Shunya FIZZ can bring back the lost ‘cool' quotient to fizzy drinks, that the big brands had lost due to their excess sugar content