Pradeep Kumaar

India still behind West in terms of curating best content, says Pradeep Kumaar of Neil Patel Digital

Explaining how brands have underutilised the content marketing space in India, Kumaar, CEO, tells BuzzInContent.com that the biggest challenge in the space is measuring the ROI and preferring quantity over quality. He discusses how ‘Content Repurposing' can be an apt strategy amid the pandemic