Salaam Namaste Karo Swag Se

A look at Pepsi's ‘Salaam Namaste Karo Swag Se' influencer marketing strategy

According to Sheeko Pepsi India's Brandscore, the brand collaborated with more than 29 influencers, whose posts reached more than 84 million people, with over 47,000 comments in an estimated media value between Rs 60-70 lakh