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Yashraj Mukhate

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What makes commonplace English phrases turn into viral phenomena on social media?

Hamsini Shivakumar and Naheed Akhtar of Leapfrog Strategy Consulting, write that the journey of a commonly spoken phrase to a viral trend is a multifaceted process on social media. It encompasses socio-economic aspirations, authenticity in expression, the inherent humour in unintentional deviations, and the catalytic role played by influencers in amplifying and reshaping content

By Hamsini Shivakumar
Dec 20, 2023 10:43 IST 10 Min read
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Chef Sanjyot Keer and Monk Entertainment launch ‘Chef It Up' season 2 with BigBasket
By BuzzInContent Bureau
Aug 04, 2023 15:24 IST 2 Min read
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Love, longing and return take centre stage in Yashraj Mukhate's new track for KFC Chizza
By BuzzInContent Bureau
Jan 30, 2023 17:20 IST 3 Min read
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Bingo! Comedy Adda Season 2 returns on Disney Star channels
By BuzzInContent Bureau
Oct 03, 2022 10:14 IST 2 Min read
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Why do brands need to give creative freedom to creators?
By BuzzInContent Bureau
Jul 22, 2022 09:37 IST 2 Min read
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TheSmallBigIdea makes Ajay Devgn collaborate with Yashraj Mukhate for ‘Jalaya Toh Nahin Na' track
By BuzzInContent Bureau
Apr 29, 2022 15:03 IST 2 Min read
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Yashraj Mukhate & 22feet Tribal craft the ‘Laughter Anthem' for Kapil Sharma's Netflix special
By BuzzInContent Bureau
Feb 07, 2022 17:23 IST 2 Min read
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Yashraj Mukhate creates new tune for Pepsi
By BuzzInContent Bureau
Jun 16, 2021 13:26 IST 1 Min read
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Viral content creator Yashraj Mukhate creates music track for Wakefit.co's season 2 of Wakefit Sleep Internship
By BuzzInContent Bureau
Feb 22, 2021 09:50 IST 2 Min read