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Google’s new Discover update lets users follow creators and publishers directly
Sep 18, 2025
09:00
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2 Min read
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Indriya by Aditya Birla Jewellery brings Aditi Rao Hydari and Siddharth together
Sep 18, 2025
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84% of Indian marketers expect content demand to grow fivefold by 2027: Adobe research
Sep 17, 2025
16:01
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2 Min read
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Insight
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84% of Indian marketers expect content demand to grow fivefold by 2027: Adobe research
Sep 17, 2025
16:01
IST 2 Min read
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Eleve Media wants to be 'Tesla of influencer marketing', bets on AI and automation
Sep 15, 2025
10:43
IST 8Min read
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When does controversy turn into bigger brand deals for influencers?
Sep 12, 2025
11:21
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3 Min read
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Amazon taps 1 lakh influencers to power Great Indian Festival 2025
Sep 10, 2025
09:45
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2 Min read
News
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Samay Raina draws attention with T-Shirt at Aryan Khan premiere
Sep 18, 2025
14:33
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Google’s new Discover update lets users follow creators and publishers directly
Sep 18, 2025
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IST 2Min read
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Digital creator Prajakta Koli steps into Marathi Cinema with Krantijyoti Vidyalay, Marathi Madhyam
Sep 17, 2025
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Parag Tyagi launches YouTube channel in memory of Shefali Jariwala
Sep 17, 2025
11:49
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Branded Content
Indriya by Aditya Birla Jewellery brings Aditi Rao Hydari and Siddharth together
Sep 18, 2025
15:32
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Jameson Ginger Ale bring KING and Sanjith Hegde together in Quote That
Sep 16, 2025
14:55
IST 2Min read
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Content & Culture
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How brands balance cultural fidelity and contemporary relevance
Aug 29, 2025
10:43
IST 8 Min read
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India at Cannes Lions over the years: A shift from cultural disruption to technological innovation
Jul 02, 2025
10:06
IST 5Min read
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Spotlight
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025
12:15
IST 2 Min read
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Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
Apr 29, 2025
12:03
IST 3Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024
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Influencer Marketing
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Finance creator Monica Malik launches Madly Famous
Sep 17, 2025
18:09
IST 1 Min read
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Donatuz launches beta phase in India to expand creator revenue opportunities
Sep 16, 2025
14:32
IST 2Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024
12:01
IST 6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024
14:44
IST 6Min read
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Guest Column
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India needs a creator-tech workforce: Why upskilling in AI, AR, and analytics is the next big bet
Jul 17, 2025
08:47
IST 4 Min read
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Authenticity is the Indian creator’s superpower
Jun 04, 2025
16:50
IST 3Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022
10:19
IST 7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022
12:12
IST 4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022
10:09
IST 3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022
12:58
IST 4Min read
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