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Zee’s TV characters become ‘Dilfluencers,’ influencing what you add to your shopping cart
Nov 21, 2024 10:35 IST
4 Min read
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India fostering creator economy to highlight culture, heritage, innovation: Ashwini Vaishnaw
Nov 21, 2024 08:28 IST
2Min read
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Insight
Zee’s TV characters become ‘Dilfluencers,’ influencing what you add to your shopping cart
Nov 21, 2024 10:35 IST
4 Min read
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How rural creators are rewriting the rules of digital stardom
Nov 15, 2024 16:48 IST
9Min read
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How Tape a Tale is turning poets into brand storytellers one collab at a time
Nov 11, 2024 12:59 IST
8 Min read
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Why traditional media escapes authenticity scrutiny that influencers face, asks Shivashish Tarkas
Nov 07, 2024 13:13 IST
2 Min read
News
India fostering creator economy to highlight culture, heritage, innovation: Ashwini Vaishnaw
Nov 21, 2024 08:28 IST
2 Min read
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Over 600 fashion and beauty influencers attend Myntra’s ‘Creator Fest’ in Mumbai
Nov 20, 2024 08:51 IST
2Min read
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Branded Content
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Marico’s Set Wet launches video series with hairstylist Aalim Hakim
Nov 20, 2024 12:11 IST
1 Min read
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Pratilipi creates romance-themed animated series for Wildstone
Nov 19, 2024 14:00 IST
1Min read
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Content & Culture
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Quick Commerce: India’s tradition of service, delivered fast
Oct 30, 2024 11:32 IST
6 Min read
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How brands greeted Ganesh Utsav 2024 with experiential marketing
Sep 27, 2024 08:42 IST
6Min read
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Spotlight
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Creating share-worthy content is the ultimate jackpot: Creator Abubacker, aka Time Billionaire
Aug 26, 2024 11:03 IST
4 Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024 13:44 IST
3Min read
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Creator Jesus Mehta reveals what makes content more relatable and scalable
Jul 08, 2024 10:27 IST
5 Min read
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Influencer Marketing
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YouTube removes financial influencer videos amid SEBI crackdown
Nov 13, 2024 09:13 IST
1 Min read
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Why traditional media escapes authenticity scrutiny that influencers face, asks Shivashish Tarkas
Nov 07, 2024 13:13 IST
2Min read
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Amazon.in launches ‘Creator Central’ to help content creators with advanced tools
Nov 07, 2024 09:35 IST
3 Min read
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Sebi mandates market entities to dissociate from 'Finfluencers' in 3 months
Oct 29, 2024 09:11 IST
1 Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024 12:01 IST
6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024 14:44 IST
6Min read
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Guest Column
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The future of AI in content: 5 predictions
Oct 17, 2024 09:27 IST
4 Min read
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Crisis management in influencer marketing: handling controversies and scandals
Aug 29, 2024 09:57 IST
4Min read
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What are the ‘X’ factors for brands to capture Gen ‘Z’ influencers?
Aug 12, 2024 10:57 IST
3 Min read
Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022 10:19 IST
7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022 12:12 IST
4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022 10:09 IST
3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022 12:58 IST
4Min read
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