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“Makeup ate today” auto reel becomes X’s biggest Indian viral hit with nearly 49 mn views
Nov 20, 2025
19:51
IST
2 Min read
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Content creators are rewiring how Indians discover and plan travel
Nov 20, 2025
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IST 4Min read
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Neelesh Misra’s Gaon Connection turns profitable with 350% revenue surge
Nov 20, 2025
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Here’s why Mumbai Police summoned influencer Orry in Rs 252 crore drugs case
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IST
2 Min read
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Delhi High Court grants takedown order to protect Raj Shamani’s personality rights
Nov 20, 2025
20:00
IST
2 Min read
Insight
Content creators are rewiring how Indians discover and plan travel
Nov 20, 2025
09:50
IST 4 Min read
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Amazon’s creator army now powers 2 crore shopping decisions; here’s how it really works
Nov 19, 2025
09:41
IST 5Min read
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YouTube is now ‘infrastructure for national ambition,’ says Gunjan Soni
Nov 17, 2025
20:32
IST
4 Min read
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Indian Gen Z fandom turns viewers into creators and brand amplifiers
Nov 17, 2025
10:42
IST
4 Min read
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Myntra social commerce hits 10% of revenue, powered by 3.5m shopper-creators
Nov 13, 2025
10:05
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4 Min read
News
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Delhi High Court grants takedown order to protect Raj Shamani’s personality rights
Nov 20, 2025
20:00
IST 2 Min read
“Makeup ate today” auto reel becomes X’s biggest Indian viral hit with nearly 49 mn views
Nov 20, 2025
19:51
IST 2Min read
Here’s why Mumbai Police summoned influencer Orry in Rs 252 crore drugs case
Nov 20, 2025
16:35
IST
2 Min read
Neelesh Misra’s Gaon Connection turns profitable with 350% revenue surge
Nov 20, 2025
13:38
IST
2 Min read
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Indian influencer Anunay Sood dies abroad due to suspected drug overdose
Nov 19, 2025
11:45
IST
2 Min read
Branded Content
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WhatsApp and Fundamental use long-form storytelling to push Voice Notes in rural India
Nov 18, 2025
10:38
IST 4 Min read
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Pedigree and Whiskas partner with Sonali Bendre’s ‘The Happy Pawdcast’ Season 2
Nov 14, 2025
00:56
IST 2Min read
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Content & Culture
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How brands balance cultural fidelity and contemporary relevance
Aug 29, 2025
10:43
IST 8 Min read
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India at Cannes Lions over the years: A shift from cultural disruption to technological innovation
Jul 02, 2025
10:06
IST 5Min read
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Spotlight
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025
12:15
IST 2 Min read
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Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
Apr 29, 2025
12:03
IST 3Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024
13:44
IST
3 Min read
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Influencer Marketing
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Nov 20, 2025
20:00
IST 2 Min read
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MrBeast opens Beast Land in Riyadh, bringing YouTube challenges to life
Nov 17, 2025
15:04
IST 1Min read
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Bruised Passports creators Savi Munjal and Vidit Taneja launch new travel app
Nov 12, 2025
14:10
IST
2 Min read
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The Family Man’s Srikant gets a pep talk from Samay, Apoorva and Tanmay
Nov 12, 2025
10:29
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2 Min read
Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024
12:01
IST 6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024
14:44
IST 6Min read
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Guest Column
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India needs a creator-tech workforce: Why upskilling in AI, AR, and analytics is the next big bet
Jul 17, 2025
08:47
IST 4 Min read
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Authenticity is the Indian creator’s superpower
Jun 04, 2025
16:50
IST 3Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022
10:19
IST 7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022
12:12
IST 4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022
10:09
IST 3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022
12:58
IST 4Min read
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