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Branded content 2025: Where India is ahead, and where it needs to catch up
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12:40
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8 Min read
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Raghav Chadha pushes for urgent copyright reforms to protect India’s digital creators
Dec 19, 2025
14:52
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11:23
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ED raids Unnao residence of YouTuber Anurag Dwivedi linked to illegal online betting network
Dec 19, 2025
11:45
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Insight
Branded content 2025: Where India is ahead, and where it needs to catch up
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How festive-season content blurred the line between UGC and influence
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Canva outlines 2026 design trends that will shape how creators work next year
Dec 12, 2025
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From Kolhapuris to Coldplay: What Indians scroll through on Instagram in 2025
Dec 11, 2025
17:17
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2 Min read
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News
Raghav Chadha pushes for urgent copyright reforms to protect India’s digital creators
Dec 19, 2025
14:52
IST 3 Min read
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ED raids Unnao residence of YouTuber Anurag Dwivedi linked to illegal online betting network
Dec 19, 2025
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Who is Payal Gaming and why is she trending? Breaking down the viral video controversy
Dec 19, 2025
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WPP expands YouTube integration to strengthen creator-led media planning
Dec 17, 2025
09:54
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2 Min read
Branded Content
Branded content 2025: Where India is ahead, and where it needs to catch up
Dec 19, 2025
12:40
IST 8 Min read
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Dove unveils ‘The Reborn Collective’, capturing stories of rebirth from public figures and everyday women
Dec 18, 2025
14:52
IST 2Min read
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Content & Culture
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How Semiotics helps leading AI services to build a positive image for themselves
Dec 04, 2025
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How brands balance cultural fidelity and contemporary relevance
Aug 29, 2025
10:43
IST 8Min read
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Spotlight
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Niranjan Mondal built 1.2 million followers with Bengali content and he’s blunt about why
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024
13:44
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3 Min read
Influencer Marketing
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Kusha Kapila’s UnderNeat records Rs 150 crore annual revenue within eight months
Dec 16, 2025
17:28
IST 2 Min read
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Zeba Madni and Supriya Ullengala launch Madhouse Media, a creator-first talent agency
Dec 11, 2025
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024
12:01
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024
14:44
IST 6Min read
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Guest Column
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India needs a creator-tech workforce: Why upskilling in AI, AR, and analytics is the next big bet
Jul 17, 2025
08:47
IST 4 Min read
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Authenticity is the Indian creator’s superpower
Jun 04, 2025
16:50
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022
10:19
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022
12:12
IST 4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022
10:09
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022
12:58
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