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How everyday creators now shape what India discovers, trusts and buys
Nov 28, 2025
12:49
IST
6 Min read
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Instagram introduces AI-powered translations and Indian fonts for creators
Nov 28, 2025
17:38
IST 1Min read
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Delhi court closes ANI–YouTuber Thugesh copyright dispute following settlement
Nov 28, 2025
16:29
IST
1 Min read
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Insight
How everyday creators now shape what India discovers, trusts and buys
Nov 28, 2025
12:49
IST 6 Min read
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Bread thodi bana rahe ho: Kusha Kapila blasts bulk AI content and fake creator hacks
Nov 26, 2025
10:45
IST 3Min read
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QYOU Media turns profitable as Chtrbox IPO and creator focus power 44% Q3 growth
Nov 26, 2025
10:31
IST
5 Min read
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YouTube emerges as crucial revenue layer for India’s music labels, SMBs, media cos
Nov 24, 2025
10:15
IST
6 Min read
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This Diwali and wedding season, micro-creators did what big stars couldn’t
Nov 21, 2025
11:55
IST
5 Min read
News
Instagram introduces AI-powered translations and Indian fonts for creators
Nov 28, 2025
17:38
IST 1 Min read
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Delhi court closes ANI–YouTuber Thugesh copyright dispute following settlement
Nov 28, 2025
16:29
IST 1Min read
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Orry grilled for over seven hours in the Rs 252 crore drug bust case
Nov 27, 2025
15:23
IST
3 Min read
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Supreme Court puts ‘social burden’ on Samay Raina after disability joke row
Nov 27, 2025
14:52
IST
2 Min read
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SC questions lack of accountability in online content case involving Ranveer Allahbadia
Nov 27, 2025
12:48
IST
2 Min read
Branded Content
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OnePlus India launches ‘The Edge of Time’ featuring Masaba Gupta, Ranveer Brar, Shaaz Jung and Shakti Mohan
Nov 28, 2025
18:25
IST 2 Min read
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Ajay Mehta exits WPP Media as Head of Branded Content and Creative Services
Nov 27, 2025
08:40
IST 1Min read
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Content & Culture
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How brands balance cultural fidelity and contemporary relevance
Aug 29, 2025
10:43
IST 8 Min read
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India at Cannes Lions over the years: A shift from cultural disruption to technological innovation
Jul 02, 2025
10:06
IST 5Min read
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Spotlight
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025
12:15
IST 2 Min read
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Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
Apr 29, 2025
12:03
IST 3Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024
13:44
IST
3 Min read
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Influencer Marketing
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After Perplexity, The Rebel Kid shares her experience with ChatGPT
Nov 28, 2025
11:20
IST 2 Min read
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Supreme Court puts ‘social burden’ on Samay Raina after disability joke row
Nov 27, 2025
14:52
IST 2Min read
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Bread thodi bana rahe ho: Kusha Kapila blasts bulk AI content and fake creator hacks
Nov 26, 2025
10:45
IST
3 Min read
Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024
12:01
IST 6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024
14:44
IST 6Min read
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Guest Column
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India needs a creator-tech workforce: Why upskilling in AI, AR, and analytics is the next big bet
Jul 17, 2025
08:47
IST 4 Min read
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Authenticity is the Indian creator’s superpower
Jun 04, 2025
16:50
IST 3Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022
10:19
IST 7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022
12:12
IST 4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022
10:09
IST 3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022
12:58
IST 4Min read
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