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Designer alleges influencer Kashish Kapoor damaged Rs 85,000 couture gown, refused compensation
Aug 13, 2025
18:29
IST
1 Min read
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Influencers go skydiving out of a Vaseline-branded plane for ‘Cloud Soft’ launch
Aug 13, 2025
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India’s creator economy booms, but 88% still earn less than 75% of their income online
Aug 11, 2025
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2 Min read
Insight
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India’s creator economy booms, but 88% still earn less than 75% of their income online
Aug 11, 2025
17:31
IST 2 Min read
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Brands are pouring crores into creator economy this festive season
Aug 08, 2025
12:59
IST 4Min read
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Samay Raina and Apoorva Makhija feature in faux podcast for skincare brand Deconstruct
Aug 06, 2025
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IST
2 Min read
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Social Media distracts more than it helps, say 41% in wellness survey by Habuild
Aug 05, 2025
12:23
IST
2 Min read
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How Flipkart and Amazon are battling it out with influencers this Independence Day sale
Aug 04, 2025
10:15
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2 Min read
News
Designer alleges influencer Kashish Kapoor damaged Rs 85,000 couture gown, refused compensation
Aug 13, 2025
18:29
IST 1 Min read
Influencers go skydiving out of a Vaseline-branded plane for ‘Cloud Soft’ launch
Aug 13, 2025
16:46
IST 1Min read
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Adam Mosseri addresses Instagram reach myths and ‘Edits’ app boost
Aug 12, 2025
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IST
2 Min read
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Celebs who claimed podcast boycott were never invited says Ranveer Allahbadia
Aug 07, 2025
14:44
IST
2 Min read
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ANI files copyright suit against YouTuber Thugesh over unlicensed video use
Aug 07, 2025
12:23
IST
1 Min read
Branded Content
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Coca-Cola India Foundation highlights water access projects in Rajasthan
Aug 13, 2025
16:08
IST 2 Min read
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UBD’s Soorahi unveils ‘Spirit of Discovery’ to showcase India’s hidden beauty
Aug 13, 2025
15:12
IST 2Min read
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Content & Culture
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India at Cannes Lions over the years: A shift from cultural disruption to technological innovation
Jul 02, 2025
10:06
IST 5 Min read
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Urban India's new dating playbook: An evolving landscape of love, lingo & learning
Jun 03, 2025
11:03
IST 5Min read
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Spotlight
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025
12:15
IST 2 Min read
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Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
Apr 29, 2025
12:03
IST 3Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024
13:44
IST
3 Min read
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Influencer Marketing
Influencers go skydiving out of a Vaseline-branded plane for ‘Cloud Soft’ launch
Aug 13, 2025
16:46
IST 1 Min read
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BREEZER Tribe HQ brings together Gen Z creators to celebrate friendship and culture
Aug 01, 2025
23:26
IST 1Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024
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IST 6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024
14:44
IST 6Min read
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Guest Column
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India needs a creator-tech workforce: Why upskilling in AI, AR, and analytics is the next big bet
Jul 17, 2025
08:47
IST 4 Min read
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Authenticity is the Indian creator’s superpower
Jun 04, 2025
16:50
IST 3Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022
10:19
IST 7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022
12:12
IST 4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022
10:09
IST 3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022
12:58
IST 4Min read
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