/buzzincontent-1/media/agency_attachments/ovtHKkiRFrKggtFNaCNI.png)
/buzzincontent-1/media/media_files/2025/10/15/raj-mishra-2025-10-15-09-50-47.jpg)
Chatterbox mulls strategic acquisitions after making IPO history in India
Oct 15, 2025
09:50
IST
6 Min read
/buzzincontent-1/media/media_files/2025/10/16/nykaa-snapchat-2025-10-16-13-29-44.png)
Nykaa and Snapchat launch Gen Z beauty creator incubator program
Oct 16, 2025
13:38
IST 2Min read
/buzzincontent-1/media/media_files/2025/10/16/bgmi-stepwell-2025-10-16-16-11-42.png)
/buzzincontent-1/media/media_files/2025/10/15/aib-2025-10-15-15-13-24.png)
/buzzincontent-1/media/media_files/2025/10/14/beardo-x-bobby-deol-2025-10-14-15-04-05.jpg)
Insight
Chatterbox mulls strategic acquisitions after making IPO history in India
Oct 15, 2025
09:50
IST 6 Min read
/buzzincontent-1/media/media_files/2025/10/15/shopping-on-youtube-2025-10-15-07-57-35.jpeg)
Creators double sales on YouTube Shopping in India as the affiliate program expands
Oct 15, 2025
08:02
IST 3Min read
/buzzincontent-1/media/media_files/2025/10/14/smit-shukla-2025-10-14-09-03-43.jpeg)
Philips Personal Health ditches TV for creator-led storytelling and UGC-driven growth
Oct 14, 2025
09:08
IST
3 Min read
/buzzincontent-1/media/media_files/2025/10/10/ai-in-creator-economy-2025-10-10-13-07-07.jpeg)
Digital doubles are here. What does AI mean for creator-brand collaborations?
Oct 10, 2025
13:10
IST
7 Min read
/buzzincontent-1/media/media_files/2025/10/09/creator-2025-10-09-16-06-00.png)
News
/buzzincontent-1/media/media_files/2025/10/14/lok_sabha-2025-10-14-13-10-21.jpg)
Parliamentary panel seeks accountability for creators; recommends fines up to Rs 25 lakh
Oct 14, 2025
13:10
IST 4 Min read
/buzzincontent-1/media/media_files/2025/10/13/srk-meta-2025-10-13-20-11-52.png)
SRK and Aryan Khan roll out India’s first Instagram ‘Secret Reel’ for The Ba**ds of Bollywood
Oct 13, 2025
20:14
IST 1Min read
/buzzincontent-1/media/media_files/2025/07/02/youtube-2025-07-02-17-16-58.png)
YouTube shopping ecosystem expands in India with new merchants and creator tools
Oct 10, 2025
17:44
IST
3 Min read
/buzzincontent-1/media/media_files/zZRkBaEAMd36FczKHZpm.jpg)
Meta AI on Instagram can now dub your Reels in Hindi: Here's how the feature works
Oct 10, 2025
07:23
IST
3 Min read
/buzzincontent-1/media/media_files/2025/10/09/deconstruct-to-do-a-24-hour-live-conversation-2025-10-09-15-24-30.jpg)
Branded Content
/buzzincontent-1/media/media_files/2025/10/16/bgmi-stepwell-2025-10-16-16-11-42.png)
KRAFTON India transforms stepwell in BGMI with gamers and influencers
Oct 16, 2025
16:17
IST 2 Min read
/buzzincontent-1/media/media_files/2025/10/15/aib-2025-10-15-15-13-24.png)
Tanmay Bhat, Rohan Joshi and Aishwarya Mohanraj bring back AIB vibes in Noice’s festive comedy
Oct 15, 2025
15:17
IST 2Min read
/buzzincontent-1/media/media_files/2025/10/13/unlaid-2025-10-13-16-28-33.png)
/buzzincontent-1/media/media_files/2025/10/13/bata-2025-10-13-15-45-42.png)
Content & Culture
/buzzincontent-1/media/media_files/2025/08/29/rb2025-2025-08-29-10-43-50.jpg)
How brands balance cultural fidelity and contemporary relevance
Aug 29, 2025
10:43
IST 8 Min read
/buzzincontent-1/media/media_files/2025/04/16/sG0RwX6i55jQ9Zp7t3G7.jpg)
India at Cannes Lions over the years: A shift from cultural disruption to technological innovation
Jul 02, 2025
10:06
IST 5Min read
/buzzincontent-1/media/media_files/2025/06/03/VprXavFyON59kRgpL4Q3.jpg)
/buzzincontent-1/media/media_files/2025/04/01/Pquh2EFcLvElyBq6uKOQ.jpg)
/buzzincontent-1/media/media_files/2025/01/31/3vlq3WzMlqaLLOPiYIlG.jpg)
Spotlight
/buzzincontent-1/media/media_files/2025/05/09/eXuURVS9BIL1EVwjJrSu.jpg)
How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025
12:15
IST 2 Min read
/buzzincontent-1/media/media_files/2025/04/29/juHhehGdhWestMMt494w.jpg)
Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
Apr 29, 2025
12:03
IST 3Min read
/buzzincontent-1/media/media_files/Zcd09z84AzMdoxNMvsIk.jpg)
/buzzincontent-1/media/media_files/OeXmJNSaQduCFMraS0th.jpg)
A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024
13:44
IST
3 Min read
/buzzincontent-1/media/media_files/eMjzJOs0lVKqU4iXeZvv.jpg)
Influencer Marketing
Nykaa and Snapchat launch Gen Z beauty creator incubator program
Oct 16, 2025
13:38
IST 2 Min read
/buzzincontent-1/media/media_files/2025/10/14/nykaa-2025-10-14-09-35-31.png)
Nykaa partners with YouTube to boost creator-led commerce in India
Oct 14, 2025
09:40
IST 2Min read
/buzzincontent-1/media/media_files/2025/10/13/admitad-2025-10-13-11-00-58.png)
/buzzincontent-1/media/media_files/2025/10/09/carry-mintai-2025-10-09-10-03-08.png)
/buzzincontent-1/media/media_files/2025/10/07/tanmay-bhat-2025-10-07-07-57-07.jpeg)
Internet crowns Tanmay Bhat richest YouTuber at Rs 665 crore. His reply is savage
Oct 07, 2025
07:58
IST
2 Min read
Interviews
/buzzincontent-1/media/media_files/x4qUtMpTLzBlsiJT2ncY.jpg)
Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024
12:01
IST 6 Min read
/buzzincontent-1/media/media_files/gW2gGGs8kZVdI7k8cd8L.jpg)
Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024
14:44
IST 6Min read
/buzzincontent-1/media/post_banners/abe50f662bfafdca82d3654fd7ca82597798b0e1d06b5e0f2bbfe763e150cd59.jpg)
/buzzincontent-1/media/post_banners/f31e25a9e97bed2c49b107f4766540d64c0d6a6078aca2b48b76b1dfeb6646a5.jpg)
Guest Column
/buzzincontent-1/media/media_files/2025/07/17/gautam-madhavan-3-2025-07-17-08-44-52.jpeg)
India needs a creator-tech workforce: Why upskilling in AI, AR, and analytics is the next big bet
Jul 17, 2025
08:47
IST 4 Min read
/buzzincontent-1/media/media_files/2025/06/04/3QCKzMerQruE9CmPqniQ.jpg)
Authenticity is the Indian creator’s superpower
Jun 04, 2025
16:50
IST 3Min read
/buzzincontent-1/media/media_files/2025/05/27/vky5Bx0wtjMXAYNRBh3c.jpeg)
/buzzincontent-1/media/media_files/2025/05/01/gjhhFFc6Dpt2TuIIYMwx.JPG)
/buzzincontent-1/media/media_files/2025/03/03/Q4DeOrJnKBbB143BC4wA.jpeg)
Content Conversations
/buzzincontent-1/media/post_banners/dd364e05963b8d151baba70aceba949cf9c6e54a272cb5cfeec441fcd7f649f9.jpg)
How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022
10:19
IST 7 Min read
/buzzincontent-1/media/post_banners/0851cdb17185c45f70f2b4c75f9a7968ea86796bb3409acf2a89f752aa81d56f.jpg)
Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022
12:12
IST 4Min read
/buzzincontent-1/media/post_banners/f09fc33839bf6ecd3e253ca2c2967fbd69084b8f688421339ebc9c6bfc83ae96.jpg)
/buzzincontent-1/media/post_banners/29ccb6510bf1ed9a164d2c5cf1bccaea5c7fd9bb8845add5a5d1aec3b12ee55d.jpg)
/buzzincontent-1/media/post_banners/a7cbac4c67a7eb8124cb6e839e9735fd557e279dc7f92a9f14fce82cca39934a.jpg)
Case Studies
/buzzincontent-1/media/post_banners/63d0f7e097302a01b6df9fe7337c09cfab62c5d923ba258b44edf0c104e565d2.jpg)
How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022
10:09
IST 3 Min read
/buzzincontent-1/media/post_banners/412d3562a299278d40067dbc3a1b4f00cad26bcf006da8a8c76f77d0eac052e7.jpg)
Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022
12:58
IST 4Min read
/buzzincontent-1/media/post_banners/971cf934e435b20d0289b9050886f01d9f7ca0541d8244cced75a5b7d2eba134.jpg)
/buzzincontent-1/media/post_banners/197afa6eb50aa56f8966069a3502dc8c9d1ac316814efe67c876766f58f1d099.jpg)
/buzzincontent-1/media/post_banners/78e46eac74a558c25cff1c48fd2114e84e0225616644bc07f21ed31e647ab0a0.jpg)