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boAt turns to Google’s Gemini app for AI-first creator competition
Oct 08, 2025
13:11
IST
2 Min read
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New rule for creator content: vary the creative, keep repeating the cue
Oct 08, 2025
12:08
IST 3Min read
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Internet crowns Tanmay Bhat richest YouTuber at Rs 665 crore. His reply is savage
Oct 07, 2025
07:58
IST
2 Min read
Insight
New rule for creator content: vary the creative, keep repeating the cue
Oct 08, 2025
12:08
IST 3 Min read
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Chtrbox listing shows influencer marketing is no more a side bet
Oct 03, 2025
11:12
IST 3Min read
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Backstage or backseat? Snapchat’s pitch to creators faces reality check ‘behind the curtains’
Oct 01, 2025
09:08
IST
4 Min read
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Why even Bollywood's biggest names can’t guarantee beauty brand success
Sep 29, 2025
09:53
IST
3 Min read
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News
boAt turns to Google’s Gemini app for AI-first creator competition
Oct 08, 2025
13:11
IST 2 Min read
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Wargaming rolls out World of Tanks 2.0, the biggest update in 15 years: Cinematic story mode, player rewards, and more
Oct 07, 2025
16:27
IST 4Min read
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Internet crowns Tanmay Bhat richest YouTuber at Rs 665 crore. His reply is savage
Oct 07, 2025
07:58
IST
2 Min read
Branded Content
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Policybazaar’s ‘Ashray’ brings a young boy’s real story of hope and timely health cover
Oct 08, 2025
11:37
IST 2 Min read
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Crocs brings Rashmika Mandanna and Gen Z creators together for festive fun
Oct 06, 2025
13:37
IST 2Min read
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Havas India expands content-led marketing with Banijay Asia collaboration
Sep 30, 2025
07:18
IST
2 Min read
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Content & Culture
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How brands balance cultural fidelity and contemporary relevance
Aug 29, 2025
10:43
IST 8 Min read
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India at Cannes Lions over the years: A shift from cultural disruption to technological innovation
Jul 02, 2025
10:06
IST 5Min read
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Spotlight
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025
12:15
IST 2 Min read
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Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
Apr 29, 2025
12:03
IST 3Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024
13:44
IST
3 Min read
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Influencer Marketing
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Internet crowns Tanmay Bhat richest YouTuber at Rs 665 crore. His reply is savage
Oct 07, 2025
07:58
IST 2 Min read
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Rebel kid endorses perplexity AI X Airtel with a Greece storytelling spin
Oct 03, 2025
18:42
IST 2Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024
12:01
IST 6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024
14:44
IST 6Min read
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Guest Column
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India needs a creator-tech workforce: Why upskilling in AI, AR, and analytics is the next big bet
Jul 17, 2025
08:47
IST 4 Min read
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Authenticity is the Indian creator’s superpower
Jun 04, 2025
16:50
IST 3Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022
10:19
IST 7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022
12:12
IST 4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022
10:09
IST 3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022
12:58
IST 4Min read
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