/buzzincontent-1/media/agency_attachments/ovtHKkiRFrKggtFNaCNI.png)
/buzzincontent-1/media/media_files/PsNfpfl7Nsk7PmbvxqRs.jpg)
Why traditional media escapes authenticity scrutiny that influencers face, asks Shivashish Tarkas
Nov 06, 2024 15:27 IST
2 Min read
/buzzincontent-1/media/media_files/2024/11/06/XtH2IeosXE53JV5lJDnb.jpg)
Hasan Minhaj hosts podcast on long-distance love stories, "Started on WhatsApp"
Nov 06, 2024 13:35 IST
2Min read
/buzzincontent-1/media/media_files/2024/11/06/4iGXGbwcjxMCBA2jUYLE.jpg)
Intel Gamer Days taps over 350 gaming influencers to engage Gen Z with Reels and Shorts
Nov 06, 2024 12:03 IST
2 Min read
/buzzincontent-1/media/media_files/2024/11/06/kpUoWX5EHmRk0coHrUtX.jpg)
/buzzincontent-1/media/media_files/2024/11/05/CjErJalS7prQNnTYV19F.jpg)
Zydus banks on short videos and podcasts to raise awareness about breast cancer
Nov 05, 2024 09:49 IST
2 Min read
/buzzincontent-1/media/media_files/2024/11/04/ixqUHpCJE22S2hWhaPcG.jpg)
Insight
Why traditional media escapes authenticity scrutiny that influencers face, asks Shivashish Tarkas
Nov 06, 2024 15:27 IST
2 Min read
/buzzincontent-1/media/media_files/2024/10/25/poC8JxLeCpVeS4pdczR3.jpg)
Are influencers losing credibility with back-to-back brand collabs?
Oct 25, 2024 12:33 IST
5Min read
/buzzincontent-1/media/media_files/2024/10/18/HN7dJstszEqB7Rxr6f4g.jpg)
Why are brands throwing cash at influencers but getting crickets in return?
Oct 18, 2024 12:43 IST
5 Min read
/buzzincontent-1/media/media_files/7RtvpgyZ8y8wXZsOT0hN.jpg)
/buzzincontent-1/media/media_files/Ml50IbnSZQMywvXy1XAn.jpg)
How brands can tackle challenges related to surge in influencer-led content this festive season
Oct 04, 2024 09:28 IST
2 Min read
News
Hasan Minhaj hosts podcast on long-distance love stories, "Started on WhatsApp"
Nov 06, 2024 13:35 IST
2 Min read
/buzzincontent-1/media/media_files/2024/11/06/4iGXGbwcjxMCBA2jUYLE.jpg)
Intel Gamer Days taps over 350 gaming influencers to engage Gen Z with Reels and Shorts
Nov 06, 2024 12:03 IST
2Min read
Zydus banks on short videos and podcasts to raise awareness about breast cancer
Nov 05, 2024 09:49 IST
2 Min read
/buzzincontent-1/media/media_files/2024/10/30/8Pz1qJkOR5QUcatSmPJz.jpg)
Branded Content
/buzzincontent-1/media/media_files/2024/11/06/kpUoWX5EHmRk0coHrUtX.jpg)
HP’s latest film highlights the role of AI in helping keep folklore alive
Nov 06, 2024 09:54 IST
2 Min read
/buzzincontent-1/media/media_files/2024/10/30/isK0tLnf1g0ZgJCP83fV.jpg)
Krafton India showcases in-game bonds beyond the screen in new 24-minute film for BGMI
Oct 30, 2024 18:10 IST
2Min read
/buzzincontent-1/media/media_files/2024/10/30/JUbVIqYWkMjsMcNL34XC.jpg)
/buzzincontent-1/media/media_files/2024/10/30/H1x1lsIyFRX0YAS16Xjh.jpg)
/buzzincontent-1/media/media_files/2024/10/30/j9e2kpIwbR6hi169gBPn.jpg)
Content & Culture
/buzzincontent-1/media/media_files/2024/10/30/oe8tsKC7jZCAEGH9iqFk.jpg)
Quick Commerce: India’s tradition of service, delivered fast
Oct 30, 2024 11:32 IST
6 Min read
/buzzincontent-1/media/media_files/1hd0WKdL2A2mUms8S2IW.jpg)
How brands greeted Ganesh Utsav 2024 with experiential marketing
Sep 27, 2024 08:42 IST
6Min read
/buzzincontent-1/media/media_files/PVyncgiwJexS2NZf1cgj.jpg)
/buzzincontent-1/media/media_files/Sms6ImpPdxqZzrRnidGZ.jpg)
/buzzincontent-1/media/media_files/7zh1NJY84zMhtFOJa4oL.jpg)
Spotlight
/buzzincontent-1/media/media_files/Zcd09z84AzMdoxNMvsIk.jpg)
Creating share-worthy content is the ultimate jackpot: Creator Abubacker, aka Time Billionaire
Aug 26, 2024 11:03 IST
4 Min read
/buzzincontent-1/media/media_files/OeXmJNSaQduCFMraS0th.jpg)
A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024 13:44 IST
3Min read
/buzzincontent-1/media/media_files/eMjzJOs0lVKqU4iXeZvv.jpg)
/buzzincontent-1/media/media_files/aTz1B4gDkY5m1yrzT7YF.jpg)
Creator Jesus Mehta reveals what makes content more relatable and scalable
Jul 08, 2024 10:27 IST
5 Min read
/buzzincontent-1/media/media_files/dW40cE7ipNmrAy6Xn46o.jpg)
Influencer Marketing
Why traditional media escapes authenticity scrutiny that influencers face, asks Shivashish Tarkas
Nov 06, 2024 15:27 IST
2 Min read
/buzzincontent-1/media/media_files/4N6DKJya0KFG8Orm2PaQ.png)
Sebi mandates market entities to dissociate from 'Finfluencers' in 3 months
Oct 29, 2024 09:11 IST
1Min read
/buzzincontent-1/media/media_files/2024/10/28/uAhjWUBeAQE4Hm6SPOFf.jpg)
/buzzincontent-1/media/media_files/EU0RQ9uYJkNzGcgEa9dz.jpg)
/buzzincontent-1/media/media_files/4iXYQYcjj1tOLKOCuXdz.jpg)
Interviews
/buzzincontent-1/media/media_files/x4qUtMpTLzBlsiJT2ncY.jpg)
Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024 12:01 IST
6 Min read
/buzzincontent-1/media/media_files/gW2gGGs8kZVdI7k8cd8L.jpg)
Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024 14:44 IST
6Min read
/buzzincontent-1/media/post_banners/abe50f662bfafdca82d3654fd7ca82597798b0e1d06b5e0f2bbfe763e150cd59.jpg)
/buzzincontent-1/media/post_banners/f31e25a9e97bed2c49b107f4766540d64c0d6a6078aca2b48b76b1dfeb6646a5.jpg)
Guest Column
/buzzincontent-1/media/media_files/2024/10/17/C0dCj4WIlmroysYCP2Ls.jpg)
The future of AI in content: 5 predictions
Oct 17, 2024 09:27 IST
4 Min read
/buzzincontent-1/media/media_files/O6IPfqlryRGBYyejr4bu.JPG)
Crisis management in influencer marketing: handling controversies and scandals
Aug 29, 2024 09:57 IST
4Min read
/buzzincontent-1/media/media_files/fF3pnxXMZkc2Q91qmQMv.jpg)
/buzzincontent-1/media/media_files/pmhlEUbV4wxO990u97ZK.jpg)
/buzzincontent-1/media/media_files/sfmegnj7NJBxn997hYNo.jpg)
What are the ‘X’ factors for brands to capture Gen ‘Z’ influencers?
Aug 12, 2024 10:57 IST
3 Min read
Content Conversations
/buzzincontent-1/media/post_banners/dd364e05963b8d151baba70aceba949cf9c6e54a272cb5cfeec441fcd7f649f9.jpg)
How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022 10:19 IST
7 Min read
/buzzincontent-1/media/post_banners/0851cdb17185c45f70f2b4c75f9a7968ea86796bb3409acf2a89f752aa81d56f.jpg)
Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022 12:12 IST
4Min read
/buzzincontent-1/media/post_banners/f09fc33839bf6ecd3e253ca2c2967fbd69084b8f688421339ebc9c6bfc83ae96.jpg)
/buzzincontent-1/media/post_banners/29ccb6510bf1ed9a164d2c5cf1bccaea5c7fd9bb8845add5a5d1aec3b12ee55d.jpg)
/buzzincontent-1/media/post_banners/a7cbac4c67a7eb8124cb6e839e9735fd557e279dc7f92a9f14fce82cca39934a.jpg)
Case Studies
/buzzincontent-1/media/post_banners/63d0f7e097302a01b6df9fe7337c09cfab62c5d923ba258b44edf0c104e565d2.jpg)
How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022 10:09 IST
3 Min read
/buzzincontent-1/media/post_banners/412d3562a299278d40067dbc3a1b4f00cad26bcf006da8a8c76f77d0eac052e7.jpg)
Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022 12:58 IST
4Min read
/buzzincontent-1/media/post_banners/971cf934e435b20d0289b9050886f01d9f7ca0541d8244cced75a5b7d2eba134.jpg)
/buzzincontent-1/media/post_banners/197afa6eb50aa56f8966069a3502dc8c9d1ac316814efe67c876766f58f1d099.jpg)
/buzzincontent-1/media/post_banners/78e46eac74a558c25cff1c48fd2114e84e0225616644bc07f21ed31e647ab0a0.jpg)