Nancy Tyagi, Dharna Durga, Harshita Gupta in GroupM & Forbes' 2024 Top 100 Digital Stars List
Oct 15, 2024 17:37 IST
3 Min read
Budweiser 0.0 launches ‘SIP Code’ music track to promote responsible consumption
Oct 15, 2024 09:59 IST
2Min read
BSC searches for its new brand face with Tanmay Bhat, Sahiba Bala, and others through Razorpreneur 2.0
Oct 14, 2024 19:12 IST
3 Min read
Insight
Ritviz x Vim: Turning dishwashing into a musical hit
Oct 11, 2024 11:28 IST
3 Min read
How brands can tackle challenges related to surge in influencer-led content this festive season
Oct 04, 2024 09:28 IST
2Min read
Brands boost influencer marketing budgets by 35-50% this festive season
Oct 01, 2024 14:38 IST
5 Min read
Here's how Bhuvan Bam gained 99% of his first million followers from Pakistan
Sep 23, 2024 16:49 IST
4 Min read
News
Nancy Tyagi, Dharna Durga, Harshita Gupta in GroupM & Forbes' 2024 Top 100 Digital Stars List
Oct 15, 2024 17:37 IST
3 Min read
Elon Musk's X shifts creator payment model from ads to engagement
Oct 15, 2024 10:23 IST
1Min read
BSC searches for its new brand face with Tanmay Bhat, Sahiba Bala, and others through Razorpreneur 2.0
Oct 14, 2024 19:12 IST
3 Min read
Virat Kohli & Anushka Sharma face-off in gully cricket for latest PUMA campaign
Oct 10, 2024 16:34 IST
1 Min read
Top gaming creators join hands with regional influencers for College Rivals Season 2
Oct 10, 2024 16:21 IST
2 Min read
Branded Content
Budweiser 0.0 launches ‘SIP Code’ music track to promote responsible consumption
Oct 15, 2024 09:59 IST
2 Min read
WhatsApp launches ‘WhatsApp GoodMornings’ social series with top Indian content creators
Oct 14, 2024 15:09 IST
2Min read
Content & Culture
How brands greeted Ganesh Utsav 2024 with experiential marketing
Sep 27, 2024 08:42 IST
6 Min read
What brands need to know before creating content around Independence Day
Sep 02, 2024 10:17 IST
5Min read
Spotlight
Creating share-worthy content is the ultimate jackpot: Creator Abubacker, aka Time Billionaire
Aug 26, 2024 11:03 IST
4 Min read
A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024 13:44 IST
3Min read
Creator Jesus Mehta reveals what makes content more relatable and scalable
Jul 08, 2024 10:27 IST
5 Min read
Influencer Marketing
Brands to spend Rs 500 crore on influencer marketing this Diwali season: Report
Oct 09, 2024 15:19 IST
2 Min read
Influencer marketing drives 76% of brand building: Zefmo report
Oct 07, 2024 16:44 IST
2Min read
Wondrlab announces sixth acquisition with influencer marketing platform, OPA
Sep 19, 2024 16:15 IST
2 Min read
Interviews
Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024 12:01 IST
6 Min read
Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024 14:44 IST
6Min read
Guest Column
Crisis management in influencer marketing: handling controversies and scandals
Aug 29, 2024 09:57 IST
4 Min read
The curious case of finfluencers
Aug 27, 2024 10:40 IST
3Min read
What are the ‘X’ factors for brands to capture Gen ‘Z’ influencers?
Aug 12, 2024 10:57 IST
3 Min read
Content Conversations
How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022 10:19 IST
7 Min read
Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022 12:12 IST
4Min read
Case Studies
How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022 10:09 IST
3 Min read
Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022 12:58 IST
4Min read