Urban India's new dating playbook: An evolving landscape of love, lingo & learning
MrBeast’s latest challenge: Who’ll drop six figures to visit his set?
Ashish Chanchlani shares first BTS visuals from directorial debut ‘Ekaki’
Sharmishta Panoli faces 14 day custody for allegedly hurting religious sentiments
Insight
A 15-second reel could land your brand in court
ASCI flags 1,000+ influencer ads for violations; 33% promoted prohibited products
Rooter reports $10 million revenue for FY25, eyes further growth through gaming commerce
Over Rs 350 crore in influencer-brand collabs lost due to fake talent managers
Jagannath Puri Rath Yatra 2025 to become the new stage for influencer-brand collabs
News
MrBeast’s latest challenge: Who’ll drop six figures to visit his set?
Ashish Chanchlani shares first BTS visuals from directorial debut ‘Ekaki’
Instagram adds 3:4 aspect ratio support and trials new ‘Blend’ reels feature
Sharmishta Panoli faces 14 day custody for allegedly hurting religious sentiments
Govt platform PB-SHABD offers copyright-safe content to creators amid ANI backlash
Branded Content
Policybazaar and Social Panga release short film marking World No Tobacco Day
Why Tata Trusts wants you to say ‘Maheena Aa Gaya’ without shame
Content & Culture
Urban India's new dating playbook: An evolving landscape of love, lingo & learning
Weddings in the age of Instagram: What celebrities reveal about cultural shifts
Spotlight
How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
A sneak peek into the world of vox pop content creation with Sir Supreme
Influencer Marketing
Over Rs 350 crore in influencer-brand collabs lost due to fake talent managers
Ruchika P. joins KlugKlug as Chief Business Officer for India
Ola Electric onboards Anecdot Culture Studio to lead influencer mandate
Interviews
Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
Guest Column
Why the next billion-dollar influencer won’t be on Instagram
The role of long-form content in shaping cultural conversations
How influencer marketing is making its mark in real estate industry