Akansha Srivastava

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Cannes Lions 2019: TikTok explains how marketers can engage with Gen Z with short-attention span

On the last day of Cannes Lions, Stefan Heinrich, Marketing Director, US TikTok, interacted with Andrea Okeke, Comedy Content Creator and Anna O' Brien, Creator, TikTok to discuss how marketers can engage with millennials at a time when short attention span has become a challenge

By Akansha Srivastava

Jun 24, 2019 09:22 IST logo

4 Min read

Cannes Lions 2019: Learnings from global influencers on how to create content

By Akansha Srivastava

Jun 20, 2019 13:16 IST logo

4 Min read

Cannes Lions 2019: Learning content marketing lessons from Coca-Cola's campaigns

By Akansha Srivastava

Jun 19, 2019 09:04 IST logo

3 Min read

Cannes Lions 2019: Why agencies should be equally involved in brands' content marketing

By Akansha Srivastava

Jun 18, 2019 09:37 IST logo

3 Min read