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Benita Chacko

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Amazon's influencer marketing campaign #MakeItSmartwithAlexa banks on creativity

Their recent campaign #MakeItSmartwithAlexa grabs eyeballs through its interesting format. The influencers don't just promote Alexa but show us how it can be used to make our lives easier

By Benita Chacko
Jul 14, 2021 09:49 IST 9 Min read
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Influencer marketing is core to Myntra's consumer engagement initiatives: Myntra's Pragya Priyali
By Benita Chacko
Jul 08, 2021 09:39 IST 9 Min read
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Collaboration with digital platforms and influencers delivers maximum ROI, says Vidyut Kaul of Philips India
By Benita Chacko
Jun 30, 2021 09:11 IST 9 Min read
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How Paree starts a conversation around breathable sanitary pads Prima
By Benita Chacko
Jun 25, 2021 10:57 IST 4 Min read
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How personal controversies affect influencer-brand association
By Benita Chacko
Jun 23, 2021 14:38 IST 5 Min read
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Ludo Zenith promotes new game through subtle, humorous influencer posts
By Benita Chacko
May 28, 2021 11:18 IST 12 Min read
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Sesame Workshop India takes influencer marketing route to make daddies look ‘cool'
By Benita Chacko
May 21, 2021 09:16 IST 9 Min read
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The rise of child influencers: A big opportunity for brands or an ethical dilemma?
By Benita Chacko
May 06, 2021 13:19 IST 17 Min read
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Kusha Kapila promotes Invisalign through nine-minute vlog on her dental alignment journey
By Benita Chacko
Apr 16, 2021 13:03 IST 5 Min read
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Duroflex #SoundsOfSleep gets influencers to evoke nostalgia with childhood lullabies
By Benita Chacko
Mar 26, 2021 10:42 IST 7 Min read
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