Nowadays, people first love the content and then notice the brand: Ashwin Padmanabhan
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D2C brands are dominating the influencer marketing space this festive season
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Coca-Cola's ‘Memu Aagamu' hits the sweet spot in mixing branded content with music
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AI is changing the content creation game, and the possibilities are endless
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Aiming to replicate our Instagram success on YouTube, next focus is on creating IPs, says Borges Andre of Nutshell
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