Mittal has spent more than 20 years shaping brands like Dettol, Durex, Horlicks, Sensodyne Hyundai, Samsung etc during her previous jobs and today is responsible for brands like Too Yumm!, Spencers, Saregama Carvaan with RPSG Group. A media professionals with a deep understanding of consumers and what it takes to gain consumer mindshare.She started her professional journey with Saatchi and Saatchi launching Hyundai Santro and Accent in India. This was followed by stints in Universal McCann, GroupM, Lintas, and Cheil. From advertising, she moved over to Media Auditing helping Accenture set up and establish the offering in India in 2007. Her next two stints were at GSK Consumer and RB.She is regularly a part of multiple media and marketing platforms also visits various management campuses to interact with the budding managers to understand the millennials as well as provide them with support and guidance. When she finds time from all of the above, she teaches Yoga being a certified trainer.
Vice-President, Media and Digital, RPSG Group