Shroff joined Unacademy in the mid of 2019 and is responsible for all marketing efforts, including performance marketing, brand management among others. Previously, Shroff led brand marketing at Xiaomi India where he played a significant role in building Xiaomi’s widespread popularity among customers in India through iconic campaigns, which include ‘KiskaBaja’ campaign, and the ‘Naya Note’ campaign among many others.Shroff was awarded the Marketer of the Year 2018 and 2019 by IAA Leadership Award held by International Advertising Association (IAA). He was also named the Most Influential Youth Marketing Professional by Global Youth Marketing Forum 2019.With over a decade of valuable marketing and event expertise, Shroff’s prior contributions include working with Herbalife International India Pvt. Ltd. and previously leading key events for Wizcraft International and Bertelsmann earlier in his career. Shroff has also founded Ignis events and co-founded Pixie events, offering event management solutions to major clients such as Pepsi, Nike, HSBC, and Airtel to name a few.