Singh in his 14+ years of experience has played different roles of an avid learner, enthusiast, a mentor and a strategic leader-practitioner of developing result-oriented content and advertising for brands. With a seasoned past in advertising and marketing at some of the most stellar strategic agencies and marketing companies, he initiated the practice of content and experiential marketing before it became cool, on traditional business in FMCG (HUL and Nestle) and BFSI sector (Axis Bank) and won awards for the same.
Over the last few years while working at Marico, Lintas, Publicis and Tilt Brand Solutions, he scaled up this practice on some of India's most loved brands like Maggi and Flipkart and on upcoming challenger brands like upGrad and Beam Suntory.
Currently, as Head - Brand Strategy and Creative Solutions at JioSaavn, he leads the charge of raising standards of content creation for digital audio streaming and meeting advertisers' needs as the category grows, touches 100 million+ consumers and shapes the industry's expectations of advertising and innovations