Banerjee is a cross functional media and marketing strategist with a decade’s experience having worked across multiple functions in the publishing industry - including consumer marketing, digital brand solutions, content and audience strategy, creative strategy and campaign management. He has spent over 15 years of experience working in the media and publishing industry including working for licensed businesses of global brands like Readers Digest, Bloomberg Businessweek, Forbes International and National Geographic.
Banerjee has also had a short stint in the business of advertising, where he worked in the area of Aviation, Lubricants, BFSI and FMCG brands specialising in running consumer and trade loyalty programs.
His education background includes prestigious names like St. Xavier's College Kolkata and IMT Ghaziabad. In his current role with The Times Group, Banerjee handles the over-all marketing, brand solutions strategy, short form content production and digital monetisation for the entire portfolio of Worldwide Media brands that include the flagship lifestyle and entertainment businesses like Femina and Filmfare.
Priyadarshi is an empiricist to the core, a firm believer in the new media revolution and consumer evolution theories, apart from being a part time musician and an avid traveler.