Darshana Shah is the Executive Vice-President of Marketing and Digital at Aditya Birla Health Insurance. She has been a part of ABHICL, a joint venture (JV) between Aditya Birla Group and MMI Holdings of South Africa, since January 2016.
In her role as EVP - Marketing and Digital, she is driving the key agendas as a ‘Customer Custodian’ in the areas of Product Marketing, Channel and Customer Experience Management, Contact Centre, Corporate Communications and Digital Innovation and Business Improvement mandate for the customer-facing and distributor facing assets of ABHI including digital adoption.
Overall Shah has 24 plus years of rich experience in marketing, digital, brand and communication. She started her career in 1996 in the IT education sector and post that forayed into Retail for the last 15 years.