Kochar is a high-impact marketer demonstrating a strategic mindset towards brand marketing and strategy, business growth and expansion, performance measurement and category management. At InterMiles, he has been instrumental in driving new member acquisition, deepening existing member engagement to build businesses through the creation of strong brand equity and reputation resulting in sustained top and bottom-line performances. Apart from the above, he has also been responsible for delivering a customer-centric, life cycle management-driven approach to develop and grow, market InterMiles as an everyday, lifestyle loyalty and rewards programme.After completing his Master’s in Business and Management Studies from M.E.T Institute in the year 2003, Kochar started his career with Hindustan Unilever Limited in the Personal Wash Category where he delivered various successful stints within the organisation looking at aspects like brand visual identity and brand architecture, integrated marketing communication, research, insights and brand equity measurement, new proposition, product and packaging development and deployment.Kochar with over 15 years of work experience in brand management is a Certified ROI Marketer and has worked in FMCG, Media and Loyalty companies before his stint at InterMiles. In previous stints, he has independently led work to launch multiple brands, multiple categories and has been responsible for delivering the overall brand’s business results and marketing objectives. One of his key areas of expertise is leveraging optimised 360 media mix of mass, direct and digital to build sustainable brands with purpose and drive market leadership.
Vice-President, Marketing and Member Engagement, InterMiles