With more than 18 years of proven leadership in steering brands to leadership positions, Kumar is a marketing professional who has mastered ‘Both-Brain’ marketing, effectively combining evocative content-led story-telling with a deep understanding of customers and audiences, anchored in research and data analytics. A celebrated marketer across media ecosystems, his several campaigns have earned signification recognition and applause both within and outside the marketing fraternity for being bold, effective and efficient at the same time. Kumar is a regular contributor to various industry platforms, speaking and writing across a broad spectrum of topic covering brand architecture, enhanced value-capture, digital content and media strategy and of course, analytics-led insights and customer-centricity. His blog ‘Bolder Marketing’ on wordpress.com archives most of his writings.Kumar has also been a founding member of The Marketing Society in India. With rich experience across sectors like FMCG, packaged food, stationery, luxury and lifestyle retailing, Kumar has worked across some of the most iconic organisations of India like ITC Limited and Fabindia.