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engage

Content marketing is a very confused identity as of now, says Archana Tiwari Nayudu of upGrad engage

Content marketing is a very confused identity as of now, says Archana Tiwari Nayudu of upGrad

In an interview with Republic TV presents Engage, Nayudu, Director, Content and Communications talks about the brand's content marketing strategy that will help claim a bigger space in the lives of consumers

By Akanksha Nagar
Mar 31, 2020 13:28 IST
Blame ideas, not budgets for bad quality of content, says MVS Murthy of Tata Mutual Fund engage
Blame ideas, not budgets for bad quality of content, says MVS Murthy of Tata Mutual Fund
By Akanksha Nagar
Feb 21, 2020 11:00 IST
Measurement of branded content effectiveness remains a big concern, says Anupam Bokey of Too Yumm! engage
Measurement of branded content effectiveness remains a big concern, says Anupam Bokey of Too Yumm!
By Akanksha Nagar
Jan 29, 2020 11:09 IST
Going back to basics should be the next big trend than looking for newer things in content marketing, says Abhik Sanyal of DSP engage
Going back to basics should be the next big trend than looking for newer things in content marketing, says Abhik Sanyal of DSP
By Akanksha Nagar
Jan 13, 2020 14:28 IST
Effective voice search strategy will command brands to have a different approach towards content, says Zameer Kochar of InterMiles engage
Effective voice search strategy will command brands to have a different approach towards content, says Zameer Kochar of InterMiles
By Akanksha Nagar
Dec 23, 2019 12:28 IST
Vernacular content has its own challenges and agencies should look into it, says Pawan Sarda of Future Group engage
Vernacular content has its own challenges and agencies should look into it, says Pawan Sarda of Future Group
By Akanksha Nagar
Nov 15, 2019 15:07 IST
We are exploring more opportunities with OTT platforms in India, says Lufthansa's Michael Knapp engage
We are exploring more opportunities with OTT platforms in India, says Lufthansa's Michael Knapp
By Akansha Srivastava
Oct 11, 2019 13:41 IST
Content has to deliver ROI besides building brand's attitude, says Bhavishya Kelappan of Mia engage
Content has to deliver ROI besides building brand's attitude, says Bhavishya Kelappan of Mia
By Akanksha Nagar
Aug 22, 2019 11:14 IST
Content creators and platforms should be courageous in presenting outrageous ideas: Varun Jha of Zoomcar - Part 2 engage
Content creators and platforms should be courageous in presenting outrageous ideas: Varun Jha of Zoomcar - Part 2
By Akansha Srivastava
Aug 09, 2019 13:34 IST
TV provides unmatched reach to brands' content initiatives, says Varun Jha of Zoomcar - Part 1 engage
TV provides unmatched reach to brands' content initiatives, says Varun Jha of Zoomcar - Part 1
By Akansha Srivastava
Aug 09, 2019 09:44 IST
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