Being an aspirational brand, consumers expect intelligent content from us: Bishwajeet Samal of Volkswagen

In a video interview series Republic TV presents Engage, Volkswagen India's Head of Marketing says that he finds huge potential in the OTT and music space on the content front. He believes that while macro-influencers help get reach, micro-influencers bring further authenticity towards the brands

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Akanksha Nagar
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Volkswagen Bishwajeet Samal Being an aspirational brand