New Delhi: bigbasket has partnered with several influencers on its new campaign which highlights its expansion with its product range, bringing more than just groceries to the doorsteps of its customers. bigbasket will be offering Diwali-specific ranges like gold and silver coins from Tanishq, the latest electronics and home appliances from Croma, toys from brands like Mattel, Hasbro, Lego, and Beyblade, as well as apparel from Tata Cliq.
The campaign has drawn inspiration from ‘Poo bani Parvati’ as a concept where influencers are seen transforming into different festive personas to demonstrate the versatility of bigbasket's offerings—whether it is preparing for a family gathering, hosting a Diwali party, or setting up for a traditional puja.
Using reels, influencers highlight the app’s ease of use and vast product selection.
The campaign includes influencers like Kusha Kapila, Gaurav Kapoor, and Agasthya Shah from the north; RJ Princy Parik and Aatman Desai from the east; and Danish Sait, Ayyo Shraddha, and Anu from the south.
The influencers’ collabs with the brand:
Anand Bhaskaran, Marketing Head - bigbasket, said, “This Diwali is extremely important to us. To amplify our reach, we are partnering with national and regional influencers, who will showcase the ease and convenience of shopping with bigbasket for all Diwali needs.”
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