BigBasket

Influencers draw inspiration from the ‘Poo bani Parvati’ concept for bigbasket

The campaign includes influencers like Kusha Kapila, Gaurav Kapoor, and Agasthya Shah from the north; RJ Princy Parik and Aatman Desai from the east; and Danish Sait, Ayyo Shraddha, and Anu from the south