Dot and Key Skincare, a newly acquired brand by Nykaa, launched an influencer marketing campaign #BreakUpWithAcne, wherein it engaged with several micro, nano and macro influencers and dermatologists to aid in the credibility and awareness of their products.
Through this campaign, the brand plans to promote the usage of their new Cica skincare range which aids in combating the issue of acne and make it a new addition to the skincare regimes of the consumers who have acne-prone skin.
The influencers roped in for the new campaign are in the age bracket of 18-30 years which works well for the brand as the product caters to women and men from the same age group in Tier-I and Tier-II cities.
Commenting on the campaign statistics and vision, Sheeko, an influencer marketing and branded content management platform, said that Dot and Key was able to garner a reach of over 2.1 million through the new campaign.
It also went on to state that the estimated spend for the new influencer marketing campaign on Instagram was in the range of Rs 10-15 lakhs.
rs also shared an additional discount, which could be used by applying their respective code on the Dot and Key Skincare website.
Moreover, some of the influencers also shared a brief note of what USPs does the new offering under Cica Calming range bring to the table.
While the influencers helped the brand to gain awareness as their content focussed on all three product offerings of the Cica range equally, it was the dermatologists who also shared a product review, post-testing.
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