Dunzo partners with Zee5, AltBalaji to push its 'Dunzo Daily' offering
The online delivery app has partnered with Zee5's upcoming movie ‘Helmet' and AtlBalaji's web series ‘Cartel' to promote its ultra-fast grocery delivery offering within 19 minutes
To push its latest offering ‘Dunzo Daily’, hyperlocal delivery platform Dunzo has partnered with OTT platforms Zee5 and AltBalaji. This ultra-fast grocery delivery service gets essentials delivered within 19 minutes.
Last month, it had released two ads for the same service. While the one featuring actor Sunny Deol was aimed at a pan-India audience, the second ad starring Kannada actor Puneeth Rajkumar was aimed at the denizens of Karnataka.
Dunzo Daily campaign:
The app now has teamed up with AltBalaji for its 'Cartel' web series on the premise of super-quick delivery. Rithvik Dhanjani, who plays Abhay Angre in the latest entertainment thriller, surprised a lucky fan as he showed up at the fan's doorstep to deliver her order.
#Cartel gets it Dun:
The show is set in present-day Mumbai and is based around the Angre family, whose fate changes after an unexpected attack on their house.
In another partnership with Zee5 for its upcoming film 'Helmet', the app has taken a rather hilarious take. Aparshakti Khurana, who is the lead actor of the movie, along with Pranutan Bahl, opt for Dunzo Daily’s offering for the delivery of condoms within minutes.
The app had announced this partnership with the movie at the beginning of this month via Twitter.