ITC snacking brand Bingo! and Star Plus launch new TV show ‘Bingo! Comedy Adda'

Everyone enjoys comedy. It lightens up our moments and reminds us that everything in life need not be taken seriously. Entertaining consumers with fun, light-hearted and witty conversations has been the motto of brand Bingo, which has launched a new television show, Bingo! Comedy Adda, curated in collaboration with Star Plus.

‘Bingo! Comedy Adda’ will not be a run-of-the-mill show, but is a specially curated, complete entertainment package loaded with fun and witty segments such as Mad News, Tedhe Sawaal and Boing! Pranks.

The show will be hosted by prankster and comedian, RJ Naved of ‘Mirchi Murga’ fame. The show will feature a host of popular and quirky Indian personalities such as Ranveer Singh, Bhuvan Bam, Harbhajan Singh, Nushrat Bharucha, Aparshakti Khurana, Vijay Varma, Nidhi Singh and Sumit Vyas, who’ll be seen falling prey to Naved’s pranks and weird yet funny conversations. Every episode will also have a special segment called ‘Standup Originals’, featuring some of the funniest comedians in the country and in a way mark re-entry of stand-up comedy on television in a renewed avatar.

Promo:

Known for its distinct and witty content, Bingo! has been a popular name in the comedy circuit since 2017 when it started live, stand-up comedy shows with the country’s top comedians, under the banner Bingo! Comedy Adda. Enliving the sentiment and taking it a step ahead to a larger audience set, Star Plus has re-crafted the concept and developed it into a full-fledged show, packed with all round entertainment, setting newer benchmarks of creative collaborations in the industry.  

The show premiered on February 7 and will be aired every Sunday at 10:30 pm for six weeks on Star Plus and Star Movies, Star Bharat, Star World among others.

Commenting on the launch, Shuvadip Banerjee, VP Marketing Services, ITC, said, “At Bingo! our focus is to keep the fun and quirk alive in the lives of consumers. We hope that with Bingo! Comedy Adda, viewers would enjoy the line-up of fun-filled and thoroughly entertaining content. With this specially curated enthralling content, viewers are surely going to be left craving for more, just as is the case when they consume their favourite Bingo! snacks.”