Licious collaborates with musician Sneha Khanwalkar to create song using UGC

Licious has partnered with the music composer Sneha Khanwalkar to create the ‘Sound of the Season’ - a catchy, groovy sound piece that translates the essence of Licious Decemmmber into beats and notes.

The foot-tapping number begins with a gentle reminder that it’s not December, but Decemmmber; and is interspersed with delectable notes of ‘mmmm’ as Licious’ fans are seen relishing their favourite meaty delights.

The song:

 

 

 

 

 

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A post shared by Licious (@licious_foods)

The music captures the sounds of Licious’ fans from across the country. Earlier in the month, Licious and Sneha invited entries of consumers expressing just how much they enjoy their Chicken Nuggets or Crispy Prawns, asking them to send in their ‘mmmm’s. From the response received, select sounds of sheer indulgence and meaty bliss made it to the final song composed by Sneha.

The song that can be viewed on the brand’s Instagram page Licious_Foods features glimpses of people digging into the choiciest of meat and seafood preparations, against the apt backdrop of the ‘mmmm’ sounds. With each ‘mmmm,' the song gets groovier and the mood merrier, beckoning you to get your Decemmmber going (if not done already!).

Santosh Hegde, Vice-President, Brand - Licious, said, “It has been a much happening month for us, as festivities kicked in at the onset of Decemmmber. While our consumers rejoice in meaty celebrations every day, the Licious Decemmmber campaign has reached a crescendo with the ‘Sound of the Season’. Created with the uber-talented Sneha Khanwalkar, this song is the perfect amalgamation of lip-smacking Licious delicacies and foot-tapping beats. Then why wait, just celebrate with your loved family & friends; enjoying the many delights of ‘Licious Decemmmber', and shake a leg with at it!”

Music composer Sneha Khanwalkar said, “The music composer in me is always looking for ways to create differentiated, experimental tunes. And the opportunity to partner with Licious for their Decemmmber campaign was a match meant to be - bringing together my love for good food and great beats. The journey of curating the ‘Sound of the Season’ with Licious has been nothing short of ammmazing. It has been an incredible experience strumming together the sounds shared by fans from across the country, being a part of moments of joy & delight as they savoured their meaty favourites. So let’s get this Decemmmber started, hope you enjoy grooving to the ‘Sound of the Season’ as much as I enjoyed creating it.”