Pidilite's art and craft platform Fevicreate and UGC platform Momspresso launch #IndiaCraftingMemories challenge

Momspresso.com, the user-generated content platform across 10 languages, has rolled out a joint initiative, #IndiaCraftingMemories, in association with Fevicreate, a platform by Pidilite Industries that encourages creativity and makes learning fun through arts and crafts, and DIY activities.

The 21-day campaign from Momspresso and the makers of Fevicol is aimed at encouraging families to engage in various fun crafting activities and create happy memories in the process, rather than let children get bored sitting at home.

As part of the initiative, the platform has collaborated with celebrity influencers such as Shilpa Shetty, Neha Dhupia, Rannvijay Singh, and Karanvir Bohra to launch the #CraftingMemoriesChallenge, thus giving a strong voice to the idea of creating and sharing memories with family and drive awareness around the same, across India.

To further increase the reach of this latest initiative, Momspresso.com has launched it in 10 vernacular languages and has also invited 1000+ influencers to be a part of this fun activity and share their videos and pictures on Instagram and Facebook. An Instagram handle ‘India Crafting Memories’ has also been created, which will be a repository of all curated content.

Commenting on the initiative, Prashant Sinha, COO, Momspresso, said, “Momspresso as a platform is all about positivity. These are difficult times but they also present an opportunity for families to bond over engaging activities and create memories of a lifetime. It is this insight that led us to create the #CraftingMemories Challenge and there couldn’t be a better partner than Fevicreate, from the makers of Fevicol, to launch this across the country.”

Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries, said, “We have always believed that arts and crafts can provide children with the opportunity to fully explore their potential, build their self-confidence, and enhance their creative thinking while ensuring a fun-filled yet educative time even when they are away from school. Given that kids are home-bound for such a long time, we thought of launching the India Crafting Memories’ initiative to help parents keep their children engaged, creative, and productive while crafting some beautiful memories together.”

Through this initiative, families have a special chance to create memories and share them through Instagram or Facebook. Fevicreate will also be hosting a series of daily live sessions by experts on social media to share some interesting craft ideas that parents can do with their children with stuff that is available at home. The campaign will also see weekly contests and Vlog challenge on Momspresso Social for wider participation in these activities. Momspresso.com will create a video compilation of India’s biggest collection of crafted memories received through this campaign.