Myntra's Pragya Priyali

Influencer marketing is core to Myntra's consumer engagement initiatives: Myntra's Pragya Priyali

Promoting their End of Reason Sale, Pragya Priyali, Associate Director, Content and Social Marketing, Myntra, told BuzzInContent.com that influencers are a natural choice for any communication for the brand as they see disproportionate rewards for their consistent year-long investment in the influencer ecosystem