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Oppo

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The growing trend of brands harnessing ‘intertextuality' in their marketing tactics

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write that when the marketers move away from ad-like thinking, then the product seamlessly weaves into the story and engages the audience without trying to sell too hard

By Hamsini Shivakumar
Jan 24, 2024 11:11 IST 6 Min read
Post Thumb Branded Content
Oppo's ‘Inspirational Games' documentary is based on interviews of three hardcore football fans
By BuzzInContent Bureau
Nov 21, 2022 17:14 IST 3 Min read
Post Thumb Insight
Content-led Diwali campaigns that stood out this year
By BuzzInContent Bureau
Oct 20, 2022 13:20 IST 5 Min read
Post Thumb Branded Content
Oppo and Discovery launch two travel short videos shot on Reno 5G phones
By BuzzInContent Bureau
May 05, 2021 09:34 IST 2 Min read
Post Thumb Branded Content
Oppo collaborates with Discovery to launch campaign ‘Life Unscene'
By BuzzInContent Bureau
Apr 23, 2021 09:53 IST 1 Min read
Post Thumb Branded Content
National Geographic India's Superfactories to take viewers inside Oppo's manufacturing facility in India
By BuzzInContent Bureau
Feb 25, 2021 10:05 IST 2 Min read
Post Thumb Branded Content
Oppo, Vivo and Nokia bank heavily on content to engage with consumers via new campaigns
By BuzzInContent Bureau
Feb 18, 2021 09:45 IST 8 Min read
Post Thumb Case Studies
How ITW PlayWorx's viral ‘Billion Beats' campaign helped Oppo gain market share
By BuzzInContent Bureau
Jan 18, 2021 11:01 IST 5 Min read
Post Thumb News
OPPO shares key insights around India's fast charging technology with its latest video for tech enthusiasts
By BuzzInContent Bureau
Sep 11, 2020 09:42 IST 2 Min read
Post Thumb BUZZ ANALYSIS
Oppo's marketing strategy to make the most from its Sunburn 2019 title sponsorship
By BuzzInContent Bureau
Jan 03, 2020 10:33 IST 10 Min read
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