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Akansha Srivastava

Create value for consumers instead of putting filters of sales and conversions in content, says Shuchi Chawla of ixigo engage

Create value for consumers instead of putting filters of sales and conversions in content, says Shuchi Chawla of ixigo

In a video interview series Republic TV presents Engage, Chawla, Head of Brand Marketing, talks about how the brand is running at the forefront in the content game in the travel space. She also said that through the content one can create brand love that acts as the biggest advocacy and eventually fulfilling business objectives

By Akansha Srivastava
Jul 10, 2019 13:53 IST
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Marketers are increasingly avoiding shameless plugin, says Angad Bhatia of Indiatimes Lifestyle Network
By Akansha Srivastava
Jul 10, 2019 08:57 IST 7 Min read
Don't be that ‘wannabe' who tries too hard to create viral content, says Pankaj Vermani of Clovia engage
Don't be that ‘wannabe' who tries too hard to create viral content, says Pankaj Vermani of Clovia
By Akansha Srivastava
Mar 04, 2019 10:31 IST
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Most brands are not doing content marketing well, says UB Group's Samar Singh Sheikhawat
By Akansha Srivastava
Feb 27, 2019 15:19 IST 6 Min read
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Content marketing will shift from acquisition-based to retention-based communication, says Ashim Mathur of Dolby
By Akansha Srivastava
Feb 27, 2019 15:19 IST 5 Min read
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Content will stand out only when it is not in the form of an ad, says ixigo's Aashish Chopra
By Akansha Srivastava
Feb 27, 2019 15:18 IST 7 Min read
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Impact of content marketing is a bit harder to measure, says Policy Bazaar's Ashish Gupta
By Akansha Srivastava
Feb 27, 2019 15:18 IST 8 Min read
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The content user is a more evolved customer, says Madhavi Irani, Chief Content Officer, Nykaa
By Akansha Srivastava
Feb 27, 2019 15:18 IST 7 Min read
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For FreshMenu, content marketing is not about fetching leads
By Akansha Srivastava
Feb 27, 2019 15:17 IST 7 Min read
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Zoomcar to increase content marketing spends, says CMO Harish Rawat
By Akansha Srivastava
Feb 27, 2019 15:16 IST 6 Min read
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