0

Interviews

Ashiish V Patil Interviews

Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil

In the second part of the interview, Patil stresses the need for long-form content to feel relatable and fresh while highlighting the absence of a long-term approach in collaborations between brands and creator

By Akansha Srivastava
May 15, 2024 12:01 IST 6 Min read
Ashiish-V-Patil Interviews
Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
By Akansha Srivastava
May 08, 2024 14:44 IST 6 Min read
Post Thumb Interviews
It takes an evangelist to create long-form branded content
By Akansha Srivastava
Aug 18, 2023 14:34 IST 7 Min read
Post Thumb Interviews
Branded content on digital - AVOD vs SVOD
By Akansha Srivastava
Aug 16, 2023 12:31 IST 9 Min read
Post Thumb Interviews
Only a handful of brands have the propensity to experiment: Publicis Groupe's Hari Krishnan on the state of brands, platforms, and content
By Akansha Srivastava
Nov 02, 2022 14:57 IST 7 Min read
Post Thumb Interviews
We are a large global lifecycle media company, poised well to become leaders in businesses of entertainment, content and creators: Gurpreet Singh of One Digital Entertainment
By Shreya Negi
Oct 04, 2022 12:37 IST 5 Min read
Post Thumb Interviews
The needle has shifted from compelling storytelling to hard-working content, says Ajay Mehta of Mindshare
By Akansha Srivastava
Jun 01, 2022 09:00 IST 5 Min read
Post Thumb Interviews
A creator knows its audience the best, brands should trust them & leverage their content: Urban Company's Antil Yadav
By Nisha Qureshi
Apr 26, 2022 10:54 IST 3 Min read
Post Thumb Interviews
Content marketing will unite online-offline experiences in 2022: Prachi Bali of Zoo Media
By Akanksha Nagar
Jan 04, 2022 10:17 IST 3 Min read
Post Thumb Interviews
Supporting content marketing strategy with offline mediums only way to stand out: Asif Upadhye of SPRD
By Akanksha Nagar
Jan 04, 2022 10:12 IST 4 Min read
1 2 ... Next