Insight

govt-influencer-collabs Insight

How govt-influencer collabs could shake up the influencer marketing game in India

By Vishesh Sharma
Sep 06, 2024 15:23 IST 7 Min read
moj report Insight

Short videos drive over 47% consumer choices: ShareChat & Moj report

By BuzzInContent Bureau
Sep 05, 2024 15:03 IST 3Min read
Himani Agrawal Insight
OML’s Hypothesis ‘Brand Shield’ to flag sensitive content and vet creators
By Khushi Keswani
Aug 30, 2024 11:04 IST 3 Min read
Sakshi Kalani Guest Column
Crisis management in influencer marketing: handling controversies and scandals
By BuzzInContent Bureau
Aug 29, 2024 09:57 IST 4 Min read
influencer trust Insight
Influencer trust takes a dive: What marketers should know before hitting ‘Follow’
By Vishesh Sharma
Aug 28, 2024 16:53 IST 7 Min read

News

oml arya News

OML Entertainment elevates Tusharr Kumar to CEO, Gunjan Arya moves on

By BuzzInContent Bureau
Sep 05, 2024 13:41 IST 3 Min read
talentrack chatterjee News

Talentrack appoints Abhishek Chatterjee as MD

By BuzzInContent Bureau
Sep 04, 2024 12:10 IST 2Min read
sebi finfluencer News
Sebi amends rules to regulate finfluencers
By BuzzInContent Bureau
Aug 30, 2024 15:14 IST 2 Min read
Instagram-launches-Creator-Lab News
Instagram launches ‘Creator Lab’ for aspiring creators
By BuzzInContent Bureau
Aug 30, 2024 10:45 IST 2 Min read
ca merch News
CA Rachana Ranade launches finance-inspired merch curated by MerchGarage
By BuzzInContent Bureau
Aug 29, 2024 13:09 IST 1 Min read

Branded Content

Ritviz-x-Vim Branded Content

Ritviz brings his beats to enjoy dishwashing

By BuzzInContent Bureau
Sep 06, 2024 18:24 IST 2 Min read
KeptMyPromise Branded Content

Linen Club reminds beauty of keeping promises this Onam

By BuzzInContent Bureau
Sep 06, 2024 18:10 IST 2Min read
Content-is-king Branded Content
This week's top branded content that spotlighted creativity
By Niveditha Kalyanaraman
Sep 06, 2024 17:33 IST 4 Min read
Teachers-Day-films Branded Content
Visiting the classroom of brands this Teacher’s Day
By BuzzInContent Bureau
Sep 05, 2024 16:28 IST 2 Min read
dhanuka farmeing Branded Content
Dhanuka Agritech celebrates India’s next generation of farmers
By BuzzInContent Bureau
Sep 05, 2024 15:37 IST 1 Min read

Content & Culture

Independence Content & Culture

What brands need to know before creating content around Independence Day

By Hamsini Shivakumar
Sep 02, 2024 10:17 IST 5 Min read
White Content & Culture

The many shades of white: From AI logos to sacred ceremonies!

By Hamsini Shivakumar
Jul 30, 2024 10:36 IST 6Min read
Dad Content & Culture
How brands are revising narratives on fatherhood in content
By Hamsini Shivakumar
Jun 28, 2024 11:00 IST 5 Min read
thesalt inc News
Neena Dasgupta and Sarthak Dasgupta launch content agency, The Salt Inc.
By BuzzInContent Bureau
Jun 27, 2024 16:49 IST 2 Min read
From-digital-screens-to-Cannes-Film-Festival Content & Culture
From digital screens to Cannes Film Festival: Digital influence matches up to traditional stardom
By Hamsini Shivakumar
May 29, 2024 11:14 IST 3 Min read

Spotlight

Abubacker Spotlight

Creating share-worthy content is the ultimate jackpot: Creator Abubacker, aka Time Billionaire

By Niveditha Kalyanaraman
Aug 26, 2024 11:03 IST 4 Min read
Rahman Khan Spotlight

A sneak peek into the world of vox pop content creation with Sir Supreme

By Niveditha Kalyanaraman
Aug 05, 2024 13:44 IST 3Min read
Sakchi Jain Spotlight
How this content creator outsmarted social media algorithms to amass 1.6 mn followers in just 8 months
By Akansha Srivastava
Jul 19, 2024 13:48 IST 2 Min read
Jesus Mehta Spotlight
Creator Jesus Mehta reveals what makes content more relatable and scalable
By Niveditha Kalyanaraman
Jul 08, 2024 10:27 IST 5 Min read
Mohammed Salman Spotlight
Content creators need to justify audience’s time while putting out paid content: Mohammed Salman
By Niveditha Kalyanaraman
Jun 25, 2024 10:33 IST 5 Min read

Influencer Marketing

influencer trust Insight

Influencer trust takes a dive: What marketers should know before hitting ‘Follow’

By Vishesh Sharma
Aug 28, 2024 16:53 IST 7 Min read
Aashi Influencer Marketing

Indian influencer ecosystem important for sparking narrative of diversity: Aashi Adani

By BuzzInContent Bureau
Aug 23, 2024 14:23 IST 4Min read
google pixel Influencer Marketing
Google faces backlash for pressuring tech-fluencers to promote Pixel 9 over competitors
By BuzzInContent Bureau
Aug 21, 2024 16:05 IST 1 Min read
opraah fx News
OpraahFx launches Creator Accelerator Program for micro influencers
By BuzzInContent Bureau
Aug 07, 2024 17:03 IST 1 Min read
conf powar Influencer Marketing
Confluencr collaborates with creator Kiara Powar
By BuzzInContent Bureau
Aug 01, 2024 12:04 IST 2 Min read

Interviews

Ashiish V Patil Interviews

Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil

By Akansha Srivastava
May 15, 2024 12:01 IST 6 Min read
Ashiish-V-Patil Interviews

Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil

By Akansha Srivastava
May 08, 2024 14:44 IST 6Min read
Post Thumb Interviews
It takes an evangelist to create long-form branded content
By Akansha Srivastava
Aug 18, 2023 14:34 IST 7 Min read
Post Thumb Interviews
Branded content on digital - AVOD vs SVOD
By Akansha Srivastava
Aug 16, 2023 12:31 IST 9 Min read
Post Thumb Interviews
Only a handful of brands have the propensity to experiment: Publicis Groupe's Hari Krishnan on the state of brands, platforms, and content
By Akansha Srivastava
Nov 02, 2022 14:57 IST 7 Min read

Guest Column

Sakshi Kalani Guest Column

Crisis management in influencer marketing: handling controversies and scandals

By BuzzInContent Bureau
Aug 29, 2024 09:57 IST 4 Min read
Santosh-Aiyar Guest Column

The curious case of finfluencers

By BuzzInContent Bureau
Aug 27, 2024 10:40 IST 3Min read
Roop-Partap-Choudhary Guest Column
How ‘wanderlust’ influencers can reshape India’s tourism and hospitality sectors
By BuzzInContent Bureau
Aug 21, 2024 10:02 IST 4 Min read
Anushree-Jain Guest Column
What are the ‘X’ factors for brands to capture Gen ‘Z’ influencers?
By BuzzInContent Bureau
Aug 12, 2024 10:57 IST 3 Min read
Ritesh Ujjwal Guest Column
Traditional vs tech-based IM: Can influencer marketing replace traditional marketing?
By BuzzInContent Bureau
Jun 12, 2024 10:29 IST 4 Min read

Content Conversations

Post Thumb Content Conversations

How brands and creators manage to stay relevant in the Instagram race

By BuzzInContent Bureau
Sep 05, 2022 10:19 IST 7 Min read
Post Thumb Content Conversations

Measurability & discovery continue to be the biggest challenges in the branded audio space

By BuzzInContent Bureau
Jul 08, 2022 12:12 IST 4Min read
Post Thumb Content Conversations
YouTube – Why do brands give a DAM and how does it work out for them?
By BuzzInContent Bureau
Jul 04, 2022 09:57 IST 7 Min read
Post Thumb Content Conversations
What does Metaverse hold for content marketers?
By BuzzInContent Bureau
Apr 11, 2022 09:20 IST 6 Min read
Post Thumb Content Conversations
Brands and not just platforms need to empower creators, say experts
By BuzzInContent Bureau
Feb 28, 2022 10:02 IST 5 Min read

Case Studies

Post Thumb Case Studies

How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders

By BuzzInContent Bureau
Feb 07, 2022 10:09 IST 3 Min read
Post Thumb Case Studies

Here is how Angel One simplified its content strategy for millennials

By BuzzInContent Bureau
Feb 04, 2022 12:58 IST 4Min read
Post Thumb Case Studies
Here's what TV9 network along with SAP India did for the ‘Leaders of Global Bharat' programme
By BuzzInContent Bureau
Jan 14, 2022 12:00 IST 2 Min read
Post Thumb Case Studies
Here's what iQOO made Tanmay Bhat, Samay Raina and Gamer Fleet do for “Raid Nights” campaign
By BuzzInContent Bureau
Jan 07, 2022 09:31 IST 2 Min read
Post Thumb Case Studies
How HT Media's integrated solutions helped Oyo win trust of travellers and enhance perception of Oyo's brand and services
By BuzzInContent Bureau
Oct 13, 2021 15:25 IST 2 Min read