How govt-influencer collabs could shake up the influencer marketing game in India
Sep 06, 2024 15:23 IST
7 Min read
Visiting the classroom of brands this Teacher’s Day
Sep 05, 2024 16:28 IST
2Min read
OML Entertainment elevates Tusharr Kumar to CEO, Gunjan Arya moves on
Sep 05, 2024 13:41 IST
3 Min read
Insight
How govt-influencer collabs could shake up the influencer marketing game in India
Sep 06, 2024 15:23 IST
7 Min read
Short videos drive over 47% consumer choices: ShareChat & Moj report
Sep 05, 2024 15:03 IST
3Min read
OML’s Hypothesis ‘Brand Shield’ to flag sensitive content and vet creators
Aug 30, 2024 11:04 IST
3 Min read
Influencer trust takes a dive: What marketers should know before hitting ‘Follow’
Aug 28, 2024 16:53 IST
7 Min read
News
OML Entertainment elevates Tusharr Kumar to CEO, Gunjan Arya moves on
Sep 05, 2024 13:41 IST
3 Min read
Talentrack appoints Abhishek Chatterjee as MD
Sep 04, 2024 12:10 IST
2Min read
CA Rachana Ranade launches finance-inspired merch curated by MerchGarage
Aug 29, 2024 13:09 IST
1 Min read
Branded Content
Ritviz brings his beats to enjoy dishwashing
Sep 06, 2024 18:24 IST
2 Min read
Linen Club reminds beauty of keeping promises this Onam
Sep 06, 2024 18:10 IST
2Min read
Content & Culture
What brands need to know before creating content around Independence Day
Sep 02, 2024 10:17 IST
5 Min read
The many shades of white: From AI logos to sacred ceremonies!
Jul 30, 2024 10:36 IST
6Min read
Neena Dasgupta and Sarthak Dasgupta launch content agency, The Salt Inc.
Jun 27, 2024 16:49 IST
2 Min read
Spotlight
Creating share-worthy content is the ultimate jackpot: Creator Abubacker, aka Time Billionaire
Aug 26, 2024 11:03 IST
4 Min read
A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024 13:44 IST
3Min read
Creator Jesus Mehta reveals what makes content more relatable and scalable
Jul 08, 2024 10:27 IST
5 Min read
Influencer Marketing
Influencer trust takes a dive: What marketers should know before hitting ‘Follow’
Aug 28, 2024 16:53 IST
7 Min read
Indian influencer ecosystem important for sparking narrative of diversity: Aashi Adani
Aug 23, 2024 14:23 IST
4Min read
OpraahFx launches Creator Accelerator Program for micro influencers
Aug 07, 2024 17:03 IST
1 Min read
Interviews
Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024 12:01 IST
6 Min read
Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024 14:44 IST
6Min read
Guest Column
Crisis management in influencer marketing: handling controversies and scandals
Aug 29, 2024 09:57 IST
4 Min read
The curious case of finfluencers
Aug 27, 2024 10:40 IST
3Min read
What are the ‘X’ factors for brands to capture Gen ‘Z’ influencers?
Aug 12, 2024 10:57 IST
3 Min read
Content Conversations
How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022 10:19 IST
7 Min read
Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022 12:12 IST
4Min read
Case Studies
How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022 10:09 IST
3 Min read
Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022 12:58 IST
4Min read