How govt-influencer collabs could shake up the influencer marketing game in India
Visiting the classroom of brands this Teacher’s Day
OML Entertainment elevates Tusharr Kumar to CEO, Gunjan Arya moves on
Insight
How govt-influencer collabs could shake up the influencer marketing game in India
Short videos drive over 47% consumer choices: ShareChat & Moj report
OML’s Hypothesis ‘Brand Shield’ to flag sensitive content and vet creators
Influencer trust takes a dive: What marketers should know before hitting ‘Follow’
News
OML Entertainment elevates Tusharr Kumar to CEO, Gunjan Arya moves on
Talentrack appoints Abhishek Chatterjee as MD
CA Rachana Ranade launches finance-inspired merch curated by MerchGarage
Branded Content
Ritviz brings his beats to enjoy dishwashing
Linen Club reminds beauty of keeping promises this Onam
Content & Culture
What brands need to know before creating content around Independence Day
The many shades of white: From AI logos to sacred ceremonies!
Neena Dasgupta and Sarthak Dasgupta launch content agency, The Salt Inc.
Spotlight
Creating share-worthy content is the ultimate jackpot: Creator Abubacker, aka Time Billionaire
A sneak peek into the world of vox pop content creation with Sir Supreme
Creator Jesus Mehta reveals what makes content more relatable and scalable
Influencer Marketing
Influencer trust takes a dive: What marketers should know before hitting ‘Follow’
Indian influencer ecosystem important for sparking narrative of diversity: Aashi Adani
OpraahFx launches Creator Accelerator Program for micro influencers
Interviews
Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
Guest Column
Crisis management in influencer marketing: handling controversies and scandals
The curious case of finfluencers
What are the ‘X’ factors for brands to capture Gen ‘Z’ influencers?